It is actually a weird thing to experience the technology from a fringe standpoint. As WILLIAM GIBSON wrote:

The future is here it’s just not very evenly distributed

You can see it in action if you are living in a place where the tech giants don’t consider as a prime market.

Choices you get and the service quality you experience are vastly different from what you’ll get in a core zone – so to speak. I’ve heard from many people that companies use markets like ours to offload faulty devices. A place to turn these losses into some kind of profit. Laptops and other portables sold at a ludicrous price, not living one year and spend the most of the warranty period in an authorized technical service – eight months of use, four months of repair. There are no easy refunds nor a desire to get the device back. Even though legally you have these rights.

I speak from personal experience. My first laptop was one of those devices. I know how frustrating it feels.

Or you have horrendously expensive devices – three or four times for what its worth – which results in seeing the technofetishistic social stratification in action. Tech brands as a mark of social status; dominance even. Not always that easy to see the fragmentation of social structure based on the signifiers you own: Managers wanting APPLE devices explicitly to show off at meetings. Style over substance! I guess BAUDRILLARD would have a field day if he was living in, say, Istanbul.

But I wonder what would he say if he learned people getting loans from mafia loansharks to get the latest APPLE device because their credit rating in the banking system. I wonder when we will see headlines like this over here – I don’t doubt it had happened, it’s just not on the grapevine yet:

Chinese teenager ‘sells kidney to buy iPad and iPhone’

Reality often is more weirder than any fiction we can cook up. Especially in places where it flows differently than the rest of the world…

Photo by Jorge Flores on Unsplash