It is actually a weird thing to experience the technology from a fringe standpoint. As WILLIAM GIBSON wrote:
The future is here it’s just not very evenly distributed
You can see it in action if you are living in a place where the tech giants don’t consider as a prime market.
Choices you get and the service quality you experience are vastly different from what you’ll get in a core zone – so to speak. I’ve heard from many people that companies use markets like ours to offload faulty devices. A place to turn these losses into some kind of profit. Laptops and other portables sold at a ludicrous price, not living one year and spend the most of the warranty period in an authorized technical service – eight months of use, four months of repair. There are no easy refunds nor a desire to get the device back. Even though legally you have these rights.
I speak from personal experience. My first laptop was one of those devices. I know how frustrating it feels.
Or you have horrendously expensive devices – three or four times for what its worth – which results in seeing the technofetishistic social stratification in action. Tech brands as a mark of social status; dominance even. Not always that easy to see the fragmentation of social structure based on the signifiers you own: Managers wanting APPLE devices explicitly to show off at meetings. Style over substance! I guess BAUDRILLARD would have a field day if he was living in, say, Istanbul.
But I wonder what would he say if he learned people getting loans from mafia loansharks to get the latest APPLE device because their credit rating in the banking system. I wonder when we will see headlines like this over here – I don’t doubt it had happened, it’s just not on the grapevine yet:
Reality often is more weirder than any fiction we can cook up. Especially in places where it flows differently than the rest of the world…